I use this diagram to explain to clients (or product owners) how there investment may look over time as they embark on a new product idea or venture. The MVP is minimum viable product. That is, the minimum amount of software you can ship that get’s you into the market. Anything less than MVP would make the the product or service unusable or senseless.
Once you’ve launched your stripped back bare bones app, the added value zone is where you continue to launch new features one at a time – not all together. With each release you should be able to measure significant return on investment.
The final zone is all those ideas or features that you thought would be great but there is not market for them. You might release some of them to gauge the market but this is where the governance board needs to step in divert the investment into other areas.